Colgate Palmolive India launches 'Keep India Smiling' Mission

 

  Taking forward its brand belief that ‘Everyone Deserves A Future They Can Smile About’, Colgate-Palmolive (India) Limited launched the Keep India Smiling (KIS) Mission - the brand’s commitment to provide foundational support to over 20 million people every year to enable a future they can smile about.

 

The Keep India Smiling mission continues Colgate’s 80+ years of commitment to build strong foundations and create a meaningful impact in the lives of people.  It includes the company’s long running, pan-India flagship programs, like -Bright Smiles Bright Futures (BSBF) - to provide foundational Oral Health education, the Oral Health Month, to provide free dental-check-ups and foundational community initiatives like providing better water accessibility, women empowerment and livelihood programs.

 

Adding to these flagship programs, Colgate launched Keep India Smiling Foundational Scholarship to offer financial support and mentorship to people across India to help them translate their dreams into reality, informed Mr. Issam Bachaalani, Managing Director, Colgate-Palmolive (India) Limited, .

 

The Keep India Smiling Foundational Scholarship program has been launched in partnership with ShikshaDaan Foundation, a non-profit organisation that specialises in providing education and development to the underprivileged, and Buddy4Study, India’s largest scholarship platform. An eminent panel comprising Mary Kom (legendary Indian boxer), Dr. Priyamvada Singh (Social development professional), Mr. Rajeev Grover (ShikshaDaan advisor) and Ms. Poonam Sharma (Colgate’s CSR Head) will pick the most deserving candidates for the scholarship and will also provide mentorship as required.